About System Two
For 15 years we’ve built businesses for ourselves and for enterprises following a scientific based process we call Rinsing.
Our track record - from Artist First, Human Digital, Lifted, Alligator, Elmo, Secret Source and Deep Green speaks for itself.
Watch this space for our biggest business yet which we launch in Q2 2026 www.juicy.energy
Work With Us
Innovation is a system failing at scale...
75% of startups fail and only 6% of corporates
are satisfied with the innovation services they receive.
This is a system failed at scale.
Using our process and your capital, distribution and supply chains - we deliver you new businesses you will struggle to build yourself.
Find out more
Qualifying In
1. Read my book - What's the Because?
It outlines, hour by hour, how we work. But... honouring science in innovation isn't easy.
Our approach is brutally efficient - but it is brutal. The way we work isn't for everyone.
If it doesn't grab you when reading about it - you aren't going enjoy working with us.
2. Read our pre-read
This is the detail about the operational, legal and financial structures we use.
Again - its very different paradigm to anything else you'll have worked with before.
If what you see makes you feel jumpy - we aren't going to be able to work together.
(Our process and framework is non-negotiable.)
3. Have a chat
If you aren't put off by all that.
If you have budget allocated and you're a member of the C-suite
And... if you've completed all the setup tasks in the book - get in contact.
We'd love to hear about the territory and hypotheses you want to test.