A three-hour morning session for founders, product teams and corporate innovators who suspect their “great idea” might not be quite as great as they think.

Bring an idea you care about. Together, we take it apart.

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We don't treat solutions as sacred. We dig underneath them for the customer need which should drive them. We force that need into a crisp, testable hypothesis using the format:

Because… Someone… Will…

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This is not a brainstorm. It is not a pep talk.

It is not a room full of Post-it notes pretending to be progress.

It is a guided introduction to a more scientific way of innovating:

slower at the start, uncomfortable but dramatically less wasteful once you get moving.

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You will learn why ideas hijack your fast, overconfident brain.

You will see how quickly a beloved solution can collapse when the customer need is unclear. And you will learn how the scientific method gives you a way back:

start with a question, isolate the variables and let the data do the talking.

By the end of the session, you should have a sharper hypothesis, a clearer view of what needs testing and a better sense of whether your idea deserves more time, money and attention.

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Groups are small — maximum four people — so we can do the work properly.

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Bring an idea you love. We’ll help you smash it apart before the market does.

Fill in the form, tell us a little about yourself and, as soon as we have a suitable group, we’ll send you available dates.