What's the Because?

Hour by hour, week by week,

What's the Because? shows you how to break your idea addiction and use science to innovate.

By defining hypotheses in a very specific way you increase you stack the odds of success in your favour.

Out Sept. 2026

Published by Lowell and Pearce

Making science instinctive

Battle-hardened from use and validated by success - What's the Because? is a manual for repeatable, successful innovation.

Discover why the lazy part of our brain loves ideas and why that derails entrepreneurship
Meet Mrs Badcock - my first science teacher - and see how the scientific method takes the guessing out of business building
Deep dive into an hour by hour guide to our “Rinsing” process which installs a scientific approach in you and your team

Pre-order the ebook

Here

Coming Soon...

On June 8th (the day the book is released) the site will feature a secure area where you'll be able to access all the material used in the Rinsing section - look out for:

My digital twin - to help you shape your hypotheses
The full System Two "Readiness index"
Templates of all backlogs
More worked examples of different hypothesis from recent projects
Live Q&A's and chat rooms to connect with other recovering addicts
Early bird access to new thinking, videos and content